Picon Ponders: Was the Fourth on the Fourth Parade Really About Patriotism... or Just Marketing? Picon ponders whether this entire 4th on Fourth parade saga was really about celebrating America—or whether patriotism was simply the backdrop for one giant marketing campaign.
Reno Mayor Hillary Schieve spent the holiday season in New York City—was it part vacation, part brand promotion—repping her sunscreen business alongside her business partner—heck we don’t know but we enjoy the images . Big-city backdrop, big inflatable Spooge marketing props, and plenty of photo ops
Picon was delighted to see Mayor Hillary Schieve and her Spooge-sunscreen business partner splashing their product around on Wicked to push their latest skincare hustle.
Holiday weekends are supposed to be quiet… but Reno never met a long weekend it couldn’t fill with intrigue, eyebrow-raising posts, and a few stories that practically write themselves. And because Picon hears from everyone — the kind, the cranky, the concerned, and the borderline-threatening — we fi
Hold on tight, Reno. City Councilman Devon Reese is suddenly in the business of apologies — and we’re supposed to buy it. He offered up a half-hearted “sorry” over the Lear Theatre flap, but let’s be real: this isn’t remorse, it’s rehearsal. Reese isn’t apologizing to fix his behavior — he’s auditio
Mayor Hillary Schieve loves to lecture Reno residents about privacy . Question her, disagree with her, or — heaven forbid — wonder about her motives, and suddenly you’re guilty of “doxing,” accused of exposing the poor mayor’s delicate personal details. But pour her a glass of wine at a Belleville
In the bright Reno sunshine, Mayor Hillary Schieve seems to have forgotten an essential civic protection: transparency. As the City of Reno partners with the Nevada Cancer Coalition along with the Reno Aces baseball team to sponsor cancer screenings at Greater Nevada Field, a curious connection has
In most cities, it’s considered a public service when a resident takes time out of their day to speak during public comment at a city council meeting. In Reno, Nevada, it’s starting to feel more like a public risk — especially if you say something that rubs Mayor Hillary Schieve the wrong way. Bec
Looks like we’ve got a bit of a sunscreen scandal unfolding in Reno, Nevada. Mayor Hillary Schieve, who has been busy protecting citizens from the dangers of sunburns, might want to turn her SPF 50 on herself, because her latest moves are starting to leave a bit of a stinging rash on her reputat