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Reno's Sign Code Revision: A Tale of Convenient Timing
The long-delayed revision of Reno's sign code is finally emerging from bureaucratic limbo, but the timing and process raise questions about transparency and public input. Perhaps most telling: the city has chosen to hold these crucial discussions virtually, limiting direct community engagement.
The pattern is familiar. Controversial issues were strategically postponed through the 2024 election cycle, protecting council members facing tight races. Consider Councilmember Kathleen Taylor's narrow victory margin of 287 votes over Frank Perez—a candidate known for his expertise in Reno city code. Meanwhile, downtown residents in the Palladio, Arlington Towers, Park Towers, and The Montage continue waiting for resolution on critical noise issues that were conveniently deferred.